Monday, February 18, 2013
By Carkhabri Team
Ford launches Endeavour All Terrain Edition at Rs 19.11 lakh
Lingering for Ford EcoSport launch is expected to linger on a little long, it seems. Ford India has pre-scheduled new Ford Endeavour edition and has launched it at a price tag of Rs 19.11 lakh. It was believed that the launch of this car will be after the entry of EcoSport but the car maker has set it before the launch of Ecosport. Notably, the new Endeavour All Terrain Edition as it is called sports a 3 litre diesel engine making it a car that will set things right for the Endeavour as against Toyota Fortuner and Chevrolet Captiva in the segment. The launch is also said to set in motion Ford car sales as this model addition is certainly going to make it attractive.
The 3 L TDCi engine powered All Terrain Edition of Endeavour has a lot of value additions that are sure to make it a hit in the segment. The features such as mounted control on the steering, new grille, new alloy wheels, navigation system and reverse parking camera, all make the car a must buy in the segment. Though the 2.5 L edition of the Endeavour has a start price of Rs 18.91 lakh but car buyers found it to be under powered and devoid of features. Now that this new All Terrain Edition variant has come, it has made the car not only feature rich but also affordably priced as it is priced Rs 44,000 less than the 3L 4x2 AT model.
Not only the launch, the car maker is also on a road to success as the biggest launch of the year is still pending. The exact Ford Ecosport launch date is not yet declared by the car maker but all eyes are on March-April launch dates. Once, the Ecosport arrives, it is believed that Ford India car sales will have a nitro boost.