Friday, April 27, 2012
By Manoj Kumawat
20,000 units of Toyota Etios series to South Africa this year
TSAM or Toyota South Africa Motors is all set bring in the Etios twins to the country. The first shipment comprising of 247 units was sent to South Africa in the beginning of this month. Toyota Etios sedan and Toyota Etios Liva hatchback will be officially rolled out in the African car market on 21st of May this year.
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The Indian associate of Toyota Motor Corporation, TKM or Toyota Kirloskar Motor is eyeing on exporting about more than 20000 units of Etios Twins to South Africa in 2012, which means 1700 units shipment every month to be sent out to SA. As per the sales and marketing senior vice president of Toyota South Africa Motors, Mr. Calvyn Hammam, the new Toyota Etios twins will amplify the line of cars in the entry level segment. Etios Twins will revive up the segment for Toyota since the sad demise of Tazz about five years ago. Toyota will give a tough competition to the market leader in South Africa, which is Volkswagen. Volkswagen has Polo Vivo, which is a great seller there. Toyota Etios sedan and Liva hatchback will battle it out with Aygo and Yaris, who are great winners in their A and B segments. But, on the other hand, Toyota Etios twins will offer the South African consumers a great amalgamation of powerful engine options, comfort, and value for money and stunning traits.
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In the South African car market, both Toyota Etios Liva hatchback and Toyota Etios sedan are likely to be priced less than R116,000 and would come with impressive features like dual airbags, two year service plan and efficient air cooling system. With the exports being done to South Africa, there is no news about the launch of Toyota Etios twins in the European market. However, in India, these cars managed to do a respectable business.