Friday, January 03, 2014
By John Andrew
2013: A remarkable year for Audi India
Where at one side all major car makers are witnessing decline in their sales in 2013 as compared to 2012, German car maker Audi is enjoying the pride of selling more than 10,000 units of its luxurious cars in India, through its Indian division Audi India. According to reports received from company it recorded the sale of 10,002 units between the month of January to December 2013, thus recording the growth of 11 percent corresponding to same period of 2012 in which it sold out 9,003 units.
Surprisingly where other car makers recorded decline in their sales during the month of December 2012, Audi India recorded booking of about 1,340 units during the same month. In the words of Mr. Joe King, Head, Audi India, 2013 was an amazing year for company in all terms whether it was expansion of its dealer network, marketing, or after sales service. Moving ahead company also offered new driving experience to customers with Q, R and Multicity drive options meeting the requirements of customers residing in tier 2 and tier 3 cities. Mr. King assured that company will continue to repeat the same performance in 2014 also.
It would be worth mentioning here that Audi dominates the luxurious car segment in Indian car market with fleet of Audi Q3, Audi Q3 S Edition, Audi Q5 and Audi Q7. Apart from this Audi also dominates the segment of sports car with Audi S4 and S6 followed by Audi RS5 coupe, Audi TT coupe and also super sports cars Audi R8, R8 spyder and Audi R8 V10. For the upcoming auto expo it is expected Audi will showcase Audi A8L and Audi A3 sedan.