Thursday, February 09, 2012
By Pawan Rana
After Tata Nano, Tata Indigo eCS at Big Bazaar
Tata Motors has always been good marketer. They have always found interesting ways of marketing their products. This time again, they have tied up with Big Bazaar to market their entry level sedan Tata Indigo eCS. The car has been certified by ARAI as the most fuel efficient Diesel sedan with 25kmpl of mileage. This will be marketed at all Big Bazaar outlets, as they marketed Tata Nano in the past.
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Selected 40 Big Bazaar outlets will showcase Tata Indigo eCS in the 25 most discounted products for the ad campaign ‘25 ka Tadka’. Tata Motors has plans to benefit with the high mileage of Indigo eCS, making it an attraction point for consumers who visit Big Bazaar and see it on display. The one thing that remains doubtful is whether the car will actually be parked there, as was the case with Tata Nano. Tata Nano was heavily marketed at Big Bazaar outlets and it resulted in sales.
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Marketing techniques are changing quite rapidly these days. Companies are coming up with innovative and different marketing ideas- be it parking vehicles at shopping malls, or showcasing them at road campaigns. Such marketing campaigns help common man get a good look at the car and make decision to go for it, or not (depending on his/ her needs). Ford used this strategy recently, when they unveiled their crossover Ford EcoSport, it was showcased in Mumbai at two shopping malls, which helped in making everyone passing by look at it become curious to know more about it.