Monday, July 14, 2014
By Jitendra Singh
‘Ah My God’ campaign initiated by Mercedes Benz to promote CLA45 AMG
With Mercedes Benz CLA45 AMG readying to make its debut in Indian car market, the car maker has started creating a curious environment among the prospective buyers to make the luxurious sedan a huge success. The upcoming sedan will be empowered by AMG engine and the car maker has referred this AMG abbreviation as Ah My God to promote the sedan. The Ah My God campaign will be initiated in all those markets where the CLA 45 would be launched. With its inception the AMG engine has been the high performing engine offered by the car maker and at present empowers Formula 1, Mercedes AMG Petronas.
Enriched with AMG engine configuration the compact performance sedan Mercedes Benz CLA45 AMG would be empowered with 2.0 litre turbocharged 4 cylinder petrol engine, it will integrate 7 speed AMG speedshift gearbox with all wheel drive system. According Industry players there could nothing better way of promoting the compact performance sedan by making an appropriate and impressive way of AMG concept as Ah My God initiative. These three words will directly impinge the religious thoughts of prospective buyers.
In the words of Mr. Sajan Rap Kurup, Founder and Creative Chairman, Creativeland Asia, developer of TVC for Mercedes Benz in Indian car market, the Ah My God is a self explanatory term which is being used to express the power of CLA45 AMG. According to him their group is honored to be the part of this interesting campaign. The TVC will be telecasted from July 22nd onwards.
To know more about Mercedes Benz CLA45 AMG stay tuned with carkhabri…