Saturday, May 05, 2012
By Manoj Kumawat
Aston Martin opens dealership in South Delhi
The luxury car brand Aston Martin, which has set a benchmark in the luxury segment across the globe today inaugurated a brand new showroom in New Delhi in alliance with Select Cars. Until now customers had to fly down to Mumbai to make this smashing beauty a part of their drive way. But now the North Indian customers wouldn’t have to take the pain to go to Mumbai showroom to buy an Aston Martin car, as the company now has a showroom in the heart of the nation, New Delhi. Aston Martin Mumbai showroom was launched last year in the month of April, the brand has received well with the Indian customers.
The South Delhi showroom is huge enough to accommodate four cars at a time and also service four cars. However, all the fourteen cars offered by the Aston Martin brand will be offered to the Indian customers and this will be made to order.\Customers can have a glimpse of diverse Aston Martin models at the South Delhi dealership which comprise of Aston Martin 12 Vantage, Aston Martin V8 Vantage S, Aston Martin V8 Vantage Coupe and Roadster, Aston Martin DB9 and Aston Martin DB9 Volante, Aston Martin DBS etc. Aston Martin Rapide sedan will also be on offer along with other usual convertibles and coupes. The four door Rapide sedan comes affixed with a mighty 6.0 litre V12 mill.
After witnessing sluggish sales in the global market, the British luxury sports car maker Aston Martin eyes to clock good sales in India. The company forayed in the domestic market a tad late as compared to its rivals but the company still feels that it can make a mark in the Indian car market. One of the company official stated that the company’s weak sales in the US and Europe market has been the reason behind the snail paced sales of the company. The company eyes a strong presence in around 160 to 170 locations which also include Mumbai and Delhi. Five years back in 2007, the company posted strong sales of 7,000 units which dropped to 4,200 units in 2010 followed by 2011.