Friday, March 22, 2013
By Manoj Kumawat
Audi Facebook fan base reaches 20 lakh mark
Social Media and cars have a close connection and the connection gets strong when a lot of Facebook fans become prospective buyers and exiting customers get latest updates. It is in fact a race between car makers to have maximum number of fans on their Facebook page and maximum following on their Twitter accounts. Attaining such a milestone in this field is the German car maker Audi. It has recently got over 20 lakh Facebook likes and this just indicates how popular the car brand is becoming. Cars such as Audi Q3, Audi A6 and others have greatly helped in not just stepping up the image of the car maker but its sales in India as well. Currently at the second pedestal in the luxury car market, Audi is getting immense response in the segment and it will climb the first position this year ahead of its projected target in 2015.
An independent body has also ranked Audi to be on the numero uno position in the social media efforts in US. In this age of e-marketing when everything is online, it is very essential to have a robust online presence. It seems that the 20 lakh fan base is the breakout point and now on Audi is going to have more fans coming in bulks. It is said that a newspaper ad or any other marketing means cannot do what a popular facebook account can do in minutes. Also, newspaper ads, TV commercials and other marketing means are much costlier and are timed than the social media.
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In the meantime, when Audi has attained this win in the social media sector, it wishes to celebrate it with its fans. It has launched a new contest #loveaudi in which the fans will get a chance to spend weekend with Audi Q3. The entries for this content are open worldwide.