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Tuesday, January 29, 2013

By Pawan Rana

Audi Ice Driving Experience includes Audi RS6 Avant pre-premiere

The Germany based leading luxury car maker Audi has recently organized ‘Audi Ice Driving Experience’ at Davos in Switzerland. The company offered an exclusive experience to the visiting members of CII Indian business delegation while giving them an opportunity to feel the class-apart safety and luxury features of the super luxury Audi A8 and Audi S4. It is to be mentioned here that Audi is an official partner of WEF (world economic forum) that brings together leading personalities from across the globe in the business, politics and science domains.

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The visiting CII business leaders include Bajaj Electronics managing director Mr. Anant Bajaj, Bajaj Finserv Ltd managing director Mr. Sanjiv Bajaj, Poonawalla group chairman Mr. Adar Poonawalla and president of Fortis group Mr. Daljit Singh.   

speaking on the occasion, Audi India head, Mr. Michael Perschke said that the company has an opportunity to showcase the ‘Vorsprung Durchtechnik’ philosophy’ to these visiting opinion leaders and it is a privileged for the company to host some of the India’s most prominent leaders at Audi ice experience. It has been more than two and an half decades since the company is partnering with WEF with its fleet of luxury cars. This year, the company is focusing on lowering the CO2 emission and adopts a greener approach.

The other popular cars available for the test drive at Audi ice experience include Audi A7 Sportsback, Audi SQ5 and Audi R8 etc.

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