Tuesday, January 08, 2013
By Manoj Kumawat
Audi records 63 percent growth in 2012, heads to top position in two years
Looking at the 2012 sales data it is sure that BMW India has Audi as the greatest rival. With offerings such as Audi A4, Audi A6 and Audi Q3 in place, Audi seems to spearhead in 2013 straight to the top slot in the luxury car market. The 2012 sales figures of the car maker tell the same story. The German car maker has attained a growth of 63 percent in 2012 and has sold over 9003 units in the year compared to only 5511 units in 2011. This certainly tells a new story that India has certainly moved on to luxury cars. The car maker believes that it will be able to attain the top slot in India in the next two years. In addition to this, India has emerged as the fastest growing market for Audi.
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Amazingly, when even the largest car maker in India – Maruti could only pose merely 3.2 percent growth in December, Audi has registered 136 percent growth in this month. It is believed that this is the direct reflection of the fact that the brand has now established itself and thus this year and the years to come are some of the brightest years for the car maker. Audi too believes that India has accepted the brand and this is reflected in the more than target sales in 2012. Notably, Audi has set a target of 8000 unit sales for 2012 but had to revise it to 9000 in November as it had already achieved it by that time.
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Behind this success lies the constant new car launches throughout the year including Audi TT, new Audi A4, Audi Q3, Audi S4 and Audi A8L 4.2 TDI as well as increasing the presence and expansion of network in India. Among these, Audi Q3 SUV has been a grand success in India and has lured specially the youth. In the meantime, Audi has excellent launch plans for this year as well and it will keep the car launch fire on all the year round along with expanding its sales and service network.