Tuesday, February 04, 2014
By John Andrew
Be Genuine, Buy Genuine: Awareness Program from SIAM
SIAM (Society of Indian Automobile Manufacturers) today announced the launch of awareness campaign “Be Genuine, Buy Genuine”: a fight against spare parts counterfeit market, unauthorized manufacturers and sellers. SIAM (Society of Indian Automobile Manufacturers) laid the foundation of the Anti Counterfeiting Group (ACG) teaming up with all the major auto players in the industry. The ill-effects of fake spare parts in the auto-parts market has been a primary cause of concern, and ACG is taking steps to halt the manufacturing and distribution of fake parts by educating customers. The newly launched ACG microsite and campaign will emphasize customer awareness, validation methods, packaging updates and other best practices to detect fake products.
Over the last few years, SIAM has seen a tide of counterfeit parts-original labeled products entering the local marketplace, and making their way to the consumers. The SIAM Anti Counterfeit Group strongly believes that educating consumers is vital in fighting the fake spare parts business. Their online campaigns will focus on reaching out to existing and potential consumers and involve them with the cause. Announcing the campaign Mr.R S Kalsi, Executive Director- Vehicle Dispatch, Parts & Accessories, SIAM ACG said, ‘The counterfeit spare parts market is not being considered as seriously as any other product fake products market.
Therefore fake auto part manufacturers are taking advantage of the consumers’ ignorance. Introducing our Campaign is a small step to create awareness about this phenomenon.’ The SIAM Anti Counterfeit Group will also hold activities during Auto Expo- The Motor Show 2014 at India Expo Mart, Greater Noida to promote this campaign.
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Source: SIAM, Press Release