Monday, February 06, 2012
By Manoj Kumawat
BMW cars to ferry Hotel Leela customers
If you have booked a room in Hotel Leela Kempinski at any of the eight locations in India and you happen to see a BMW 730Ld car waiting to welcome you at the airport then don’t get shocked. Further stepping up the standards of luxury, Leela Kempinski group of hotels has decided to ferry its customers in BMW cars in India. This is a unique initiate by the high end luxury hotel group and it will further add value to its customer service in India. As per the alliance between BMW cars and Hotel Leela group, the German car maker will be supplying BMW 7 Series, BMW X5 SUV and BMW 5 series cars to the group.
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The alliance between the iconic luxury hotel group and BMW cars is strategic and will further mark the latter’s presence in India. As per sources, these BMW cars will be parked at the eight hotels situated across the country. The hotel will be using the diesel make of these cars for the service of its guests. Notably, sensing the fact the takers of these premium luxury BMW cars are those who stay in such lush and plush hotels, it will further boost the prospects as well as brand visibility of BMW cars in India. In addition to it, customers will be able to have a first hand experience of the look and feel of the cars which they could wish for but due to time constraint could not take a test drive.
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Though the association with Hotel Leela is not new but the new endeavor by BMW will be furthering its sale of premium BMW 3 series sedan, BMW X5 SUV and BMW 7 series luxury sedan. This will also help BMW in establishing a good foothold in the hospitality sector. Among other features, Dakota leather upholstery, 6 DVD changer, TV Screens inside and a lot of rear seat entertainment devices will make sure that the ride from the airport or the site to and fro to the hotel will be pleasant and luxurious as is the stay at the hotel.