Thursday, December 15, 2011
By Pranjal Gera
BMW coming-up with new electric vehicle brand in China
The German auto giant BMW, which is the largest luxury car seller in the Indian market, is now planning to launch a new electric vehicle brand in the Chinese market. The BMW electric vehicle brand will be launched in the Chinese market in partnership with the local firm JinBei Automobile Co. A German news paper had reported about 3 months back that BMW will be launching a new brand to roll-out electric vehicles in the Chinese market in order to fulfill the joint venture rules of the Chinese government.
According to Mr. Ian Robertson, sales and marketing head at BMW, the launch of a new electric brand in the Chinese market is a legislative requirement. He was speaking at the sidelines of Tokyo Motor Show. According to him, the company will be utilizing the green engines, to which it is developing for its electric cars in the global market, for powering the prospective electric vehicles in China.
BMW has been working on adopting a greener approach while producing its cars in the global market. The company had recently showcased the i3 and i8 electric vehicle concepts at the Frankfurt Motor Show, where it had grabbed attentions of a majority of car enthusiasts visiting the event. While the i3 is a fully electric car, the i8 is a plug-in hybrid car. The company plans to launch the i3 model in year 2013, while the i8 model will be rolled-out in year 2014.
Moreover, the company had uncovered a plug-in hybrid concept of its 5 Series model, which met with an overwhelming response from the visiting car enthusiasts. In addition to this, the company is in the process of developing advanced lithium-ion battery technology in partnership with the Japanese auto giant Toyota Motors.
Now the question arises that if the launch of new electric vehicle brand in China will have any significance in the Indian auto market? As per the company, with launching a new electric vehicle brand, it looks forward to fulfill the desire of the China to grow its exports. It means the new EV brand of BMW has a strong possibility to be exported to the Indian auto market.
However, BMW is yet to reveal the names, pricing details and specification details of the car models that it wants to add in the portfolio of this prospective electric vehicle brand. Moreover, it is yet to give an exact timeline for the launch of the portfolio cars of this upcoming BMW brand.