Monday, September 26, 2011
By Pranjal Gera
BMW Mini Cooper to launch at Rs 25 lakh
BMW has officially announced that they are going launch BMW Mini Cooper in India. The BMW Mini Cooper will be available at a starting price of Rs. 25 Lakhs. BMW will import the Mini Cooper cars and it will make the whole range of Mini available in India. The company will begin importing Mini cars within next couple of months and it will open two flagship showrooms- in Mumbai and Delhi. The variants available will include- Countryman, Clubdoor, Cabrio and the Cooper. The Clubman will the priciest among all with its top end model coming with a price tag of Rs. 30 Lacs, and it will feature sports package and accessories.
The iconic car brand, which changed the motoring history in 1960s, is famous worldover, for its compact yet luxurious and powerful cars. Around 2.34 Lac Mini cars are sold worldwide, in a year, with highest sales in USA, UK, Germany and Japan.
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BMW had been carrying out various surveys and feasibility tests for Mini Cooper launch in the Indian market. Now, the much loved Mini brand will see its dawn in the country, next year. The Mini cars will be showcased at the 2012 Auto-Expo in Delhi.
The Mini's premium segment hatchbacks are expected to change the Indian market, and increase the demand for such high priced cars in the country. However, Volkswagen and Fiat have already introduced their premium segment hatchbacks- Volkswagen Beetle and Fiat 500. But, these cars have failed to generate sales in the market.
With BMW launching Mini Cooper in India, other big companies like Mercedes-Benz and Audi are also planning to launch their hatchbacks in India. Mercedes-Benz B-Class and Audi A3 will be launched next year, and thus put into competition with Mini Cooper cars.