Wednesday, August 20, 2014
By Jitendra Singh
Buying Mercedes Cars to get expensive from September 1, 2014
Mercedes Benz India, the Indian arm of German car maker is going to increase the prices of its entire portfolio from September 1, 2014. According to sources of company this hike in price would be up-to 2.5 percent. Commenting on the decision of hiking prices company sources said that due to increasing costs of raw materials and huge difference in exchange rate it became imperative for company to hike the prices.
It would be however interested to know that as an impact of hiking prices of its cars, company has initiated its financial services through Mercedes Benz Financial Services including Flexinomics, STAR Agility, STAR Lease and STAR Supersonic, loan approvals etc. These services are designed to facilitate the prospective buyers to buy their favorite Mercedes Benz on easy financial schemes. The company sources also said that company will continue to introduce new products bestowed with latest features.
In the words of Mr. Eberhard Kern, Managing Director & CEO, Mercedes Benz India said, , “Mercedes-Benz continues to offer ‘top of the line’ products for its customers and focuses on adding more value to their overall ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and continued high exchange rate. Mercedes-Benz models are highly enriched in terms of features and they command high customer preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark in modern luxury for our customers.” Moving ahead Mr. Kern said that following the path of Mercedes Benz other manufacturers will also think for revising the prices of their products.