Tuesday, July 17, 2012
By Manoj Kumawat
Datsun to launch 5 cars in India
Nissan owned low cost car brand Datsun will be launching five cars in India in the next three years. Notably, the cars made by Datsun are known for their affordability and its launch in India means that the country will have some highly affordable cars in the near future. As per reports, Datsun I2 will be a small car that will take on Hyundai Eon, Maruti Alto besides other entry level cars in India. Auto industry experts believe that Datsun has the capacity to change the face of Indian car market following the low cost cars as well as cars that target the masses. The names of Datsun cars scheduled for India launch are still unclear.
The striking revelation that Datsun will be launching five new cars in growing markets has came after a recent report revealed the brand’s future plans for India, Indonesia and Russia. The brand has already been introduced by Nissan and it is expected that two of the five cars will be launched at the upcoming Auto Expo in 2014. Basically, Datsun is expected to target the small car, MPV, and MUV segment in India besides the SUV segment that is the hot favorites this time. With this, the Datsun offerings in the small car segment will target Hyundai EON, Maruti Alto, Honda Brio apart from other entry level small cars. In addition to this, in the MUV segment, Datsun offering will be competing with Maruti Ertiga and upcoming Chevrolet Enjoy.
In the compact SUV segment, Datsun car will be targeting the Ford Ecosport, Renault Duster and upcoming Maruti XA Alpha. Another car to be launched by Datsun will include a compact sedan that could take on Maruti Swift Dzire and Tata Indigo CS apart from the upcoming Mahindra Verito CS. With these offerings in place it is expected that Datsun cars will be able to put in an affordable car in every segment and thus being a tried, tested and robust brand just as Nissan is there is high possibility that it will be able to make its own space in the country.