Friday, October 12, 2012
By Manoj Kumawat
Discounts on cars: Skoda India launches lucrative festive offers
Skoda Auto India, the Indian unit of the Czech Republic based premium car maker, has launched an exciting festive campaign which is aimed at capitalizing on the high demand momentum in the upcoming festive season. The festive campaign will last till October 31st across all dealerships of the company across the Indian market.
Moreover, the company has also launched an optional Accessories Package through which interested buyers can opt for a range of additional accessories. The package is available on company’s latest mid-size sedan Skoda Rapid which is registering considerable sales figures in the Indian market. The car is currently competing with the likes of Maruti SX4, Hyundai Verna, Honda City, Volkswagen Vento and Nissan Sunny.
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While launching the new offer, Marketing Head of Skoda Auto India, Mr. Kamal Basu said that the festivals hold a special significance among the Indians they consider the new purchase during this period as highly auspicious. This is why the company is bringing great offers this festive season for customers along with a chance to owning a brand new Skoda car.
Besides Rapid sedan, the other India portfolio cars of Skoda in India include premium hatchbacks Skoda Fabia, premium Sports Utility Vehicle Yeti, and premium sedan Skoda Laura, etc.
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Skoda is not the only car maker which has come up with this kind of exciting offers on their cars as almost all major carmakers including Maruti and Hyundai are set to launch their new schemes in the country during upcoming festive season. The Diwali festive season has been considered the best time for car sales in India as a large number of car buyers wait for this season throughout the year to buy their new cars.