Monday, August 26, 2013
By John Andrew
Drive to Discover Rally through Honda Amaze by HCIL
Existing in market has become a tough job for auto makers in Indian car market and therefore with an objective of retaining their position in market, they are adopting different marketing strategies which are helpful to them in retaining their relations with customers. It can be witnessed from the history that the companies who retained healthy relations with their customers succeeded in strengthening their position to great extent. Going through the relevance of customer relations auto manufacturing companies adopting different ways which bring close to their customers. In this regard it would be important to mention the name of Japanese auto giant Honda, who knows the technique of staying in limelight among customers. Following the same trend of contacting customer’s Indian arm of Honda Motors, Honda Cars India Limited for the fourth time has announced the organization of “Drive to Discover” rally with Honda Amaze.
The flag of rally was taken off by Mr. Jnaneswar Sen, the Senior Vice-President for Marketing and Sales at Honda Cars India Limited, at Honda’s dealer, Peninsular Honda, located in Kerala at Thiruvanthapuram. It is reported that with this rally Honda wants to promote Honda amaze in compact sedan segment, with this Honda also wants to make the participants more familiar with technical features adorned in i-DTEC engine.
Excited on the flag off ceremony of the rally Mr. Jnaneswar Sen said that with Drive to Discover rally event every year Honda has succeeded in making its strong position among the car enthusiast throughout the country. According to Mr. Sen, Honda Amaze adorns all those qualities i.e., fuel efficiency, more powerful and spacious.
According to sources the Drive to Discover will be followed between 18 participants who are car enthusiast and are crazy towards driving. These participants will be moving throughout the eastern region of the country. During this course of their travel, before ending the rally participants will move out from different Indian cities including Kanyakumari, Chennai, Vijayawada, Puri, Puducherry, Bhubaneswar, Vizag and Nellore, during which they will travel through 3000 km.