Friday, June 08, 2012
By Manoj Kumawat
Ferrari demand special screening of ‘Ferrari ki Sawaari’ before the movie release
Ferrari, the Italian car maker is renowned for making fast and luxurious cars in the world. The firm is quite cautious regarding its image and would not want it to get spoiled due to anything. Interestingly a Bollywood film is also being made using the brand’s name, this film is called ‘Ferrari ki Sawaari’. When officials at Ferrari got to know about this, they immediately contacted the makers of the film (Vidhu Vinod Chopra productions) and requested for a special screening of the film before it hits theatres on June 15, 2012. The brand is conscious about its image and apparently the company wants to make sure that it is illustrated in the right manner.
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Company also made clear that if the company name is defamed or misrepresented in any manner then the Italian car maker will take stern action against the production house. The director of the film ‘Ferrari ki Sawaari’, Rajesh Mapuskar stated that the film is aims at entertaining the audiences. The film has been under the production for a long time which is being released finally. Let us hope that the film does not contain anything against the Italian brand and the production house is not in a tight spot due to the film.