Tuesday, November 08, 2011
By Pranjal Gera
Fiat India launches Doctors campaign
In order to benefit the health care experts in the country, Fiat India has introduced a ‘Doctor’s Campaign' program. The advantage for the professional in this stream will be provided with a unique offer of 100 per cent waiver of processing fees and 1 per cent concession. The financial part will be handled by State Bank of India.
The company’s program consists of exchange scheme which will leverage your used car valuation in comparison with the new Fiat car. The other part of the program also includes the home test drive services in order to provide convenience in the purchasing paperwork to the health care professionals.
Apart from this some value added gains are also included for such professionals. If a consumer aims to buy a car that fit’s in the doctor’s silhouette in terms of the overall appearance; which includes interior and exterior part, handling and driving dynamics along with the most important aspect, the fuel economy, then the Fiat sedan Linea and hatchback Fiat Punto are the best to bank upon. The cars truly meet the expectation of daily driving needs powered by its multi-jet diesel technology.
Fiat India’s commercial head Mr. Enrico Atanasio said that, the company has completed nearly a decade in the nation and since its venture in India is committed to car buyers. As a result with its new campaign for doctors the company aims to acknowledge their services to the nation and make life a bit convenience for the saviors of humanity. He further added that, this will indirectly strengthen our bond with the Indian car-buyer in terms of building a better rapport by providing the best available benefits.
Earlier in the festive season Fiat India has received a severe blow in terms of sales volume with a sale of only 622 vehicles in the October month; a collapse of around 69 per cent as compared to last year in the same month.