Wednesday, July 11, 2012
By Manoj Kumawat
Fiat India launches Techno season at Fiat Caffe
Fiat India Automobiles today kick started a new theme, ‘Italian Technological Marvels’ at its FIAT Caffe. The initiative is an all Italian way to showcase a host of Italian engineering marvels for the next two months. Italian inventions across fields have been a boon to the world & today at the Caffé the Italian inventions & discoveries are more significant from an automotive perspective such as Electric Motors, Batteries, Ball Bearings, Internal Combustion Engines & Microprocessors which were projected on the screens at the Caffe.
The campaign will enlighten students, office goers, business persons & prospective buyers of Italian prowess in the field of automobile engineering into building cars.
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The campaign will also feature Fiat’s Inventions of the Common Rail Direct Injection technology & 1.3L Multijet SDE. While Mr. Enrico Atanasio, Head- Commercial will talk about Italy and its culture of inventions, Mr. Gurpratap Boparai, Head- FIAT Powertrain will make a presentation on the Multijet technology. To project a strong connect with the theme, walls will have posters of the Italian Inventions, including Fiat’s technologies and innovations like Blue&Me and Multijet.
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At the FIAT Caffe, customers can go through the latest FIAT India cars on display, take a test drive, and browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise, giant video screens running FIAT ads, stylish and unique furniture & fittings will give a glimpse of FIAT’s vast history and rich heritage while adding a luxury feel to the Caffe. Special events, product display and previews will be part of the Caffe from time to time. An in house library will feature books on FIAT’s glorious history, the various sub brands and its sister companies. The guests can enjoy the classic Italian atmosphere while enhancing knowledge about their favourite brands, sipping on some authentic Italian coffee.
The techno event was supported by Mr. Enrico Atanasio, Senior Vice President- Commercial, Mr. Jayant Deb, Head- Engineering & Design and Mr. Gurpratap Boparai, Head- FIAT Powertrain.