Monday, December 17, 2012
By Manoj Kumawat
Fiat shifts focus to high-end cars, to build Jeep Wrangler and Fiat 500X in Italy
Italian car maker is really shifting gears fast. Where it remained dormant in India for the past two years with only the Fiat Punto Sport launch; it has set a hectic schedule for itself in the coming years. With the Jeep Cherokee and Wrangler launch next year in India, there will be 19 new model launches worldwide till 2016. Meanwhile, the car maker will start production of the Fiat 500X and the Jeep Wrangler in Italy as well. With this there also is the new strategy in place that pays more attention on premium cars that have better prospects and higher margin than low budget cars that are resource intensive and have low margins. This is the reason why Fiat will continue with the Fiat Linea and the Fiat Punto in India and will only be launching the new version of these cars soon.
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