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Thursday, February 14, 2013

By Shilpa Chopra

Force Motors Gurkha launch tomorrow

Force Motors, the Indian SUV maker is following the footprints of Mahindra. With plan to rock the Indian car industry with one after the other SUV, the car maker is all set to launch the Force Gurkha SUV tomorrow. Adopting a strategy similar to Mahindra that too restricted itself to SUVs and has recently became the third largest car maker with some SUVs such as Mahindra XUV 5OO performing more than the expectations. The Gurkha SUV launch tomorrow will commence the second innings of this car and it expects a considerable well acceptance this time after an almost nill response earlier. The SUV price is expected to be around Rs 5.5 lakh to Rs 7.5 lakh and it is believed that looking at the response for Force cars in rural areas, the Gurkha will be a hit among the rugged car lovers.

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Based on the design lines of Mercedes Benz G Wagon, the Gurkha will be the affordable lookalike of Jeep brand cars that are about to enter India. with 4x4 under the hood, the Force SUV promises that no turf, no surface is difficult for it to conquer and thus it  will be most liked by those who wish to spend less and yet want some real powered SUV. To be powered by 2.6 L diesel engine, the SUV will have 75 bhp of power and all engine options will be BSIV compliant that means this car has all India open to explore. In addition to this, the 2013 model of the Force car will have real off roading capabilities which have been tested and tried in the defense services during its earlier tenure.

It is highly expected that this SUV will be able to outnumber Force Motors Force One SUV in terms of sales as being affordably priced, the car will have some interesting curiosity from people across the nation. Unlike the last version, the latest model will have some of the most sought after luxury features including ergonomically designed seats and a lot of interesting luxury feature additions. The car is also believed to outcast Mahindra Thar from the segment following its hard top nature but will have to fall short of stuff to beat out Mahindra Bolero.

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