Monday, January 07, 2013
By Shilpa Chopra
Ford EcoSport outnumbers Renault Duster in Brazil in December 2012 sales
Ford is all set to spin its compact SUV EcoSport in the Indian car market soon to rival its biggest competitor Renault Duster which was launched last year in India and has managed to woo the customers. EcoSport which is already on sale in Brazil has managed to outnumber Duster in the December 2012 sales. Duster is selling in good numbers in India and is a huge threat for EcoSport as it has created a market for itself, however the latest news of EcoSport outselling Duster is Brazil indicates that it could easily give a tough competition to Duster in the domestic market too. Ford EcoSport is proffered in 1.6 litre and 2.0 litre petrol engine options in the Brazilian car market, on the other hand, India will get both the petrol and diesel powered EcoSport. Looking at the December 2012 sales number, EcoSport is a clear winner with 3,519 units sold against 2,873 units of Duster sold in the same month. Ford was launched in Brazil early last year and this is the first time the SUV has outnumbered Duster in Brazil.
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Ford India is planning to roll out EcoSport by March 2013 which is nearly after a year it was introduced in Brazil. Being an under four meter SUV it will eligible for the low excise duty levied on the small cars in India as it qualifies to fall under that category. Therefore expect Ford EcoSport price to be less that Duster, if this happens, EcoSport will have an upper hand over Duster. On the contrary, EcoSport is priced higher than Duster in Brazil, despite this fact the SUV has finally toppled Duster.