Tuesday, June 14, 2011
By Pranjal Gera
Ford Focus set to hit Indian roads
Ford is going to strengthen its stable in the Indian automobile industry with the launch of Ford Focus sedan. The car is likely to hit the Indian roads in the early part of 2012.
Ford India is amongst the fastest growing carmakers in the Indian car market. Up until now, the Ford Figo has been the main face of the company’s fleet in India. Ford Figo created quite a stir in its segment since its launch in the 2010. And since then it has been an out of the ordinary success for Ford.
Globally, Ford Focus has been the front-runner for the giant carmakers since its launch in the 1999. The Ford Focus sedan set for its launch in Indian car market will have a 2.0L engine with power equal to that of 160 horses. Ford Focus is likely to come in both Manual and Automatic transmissions as it are the current market trend in the premium sedan segment.
In the US market, Ford Focus comes in two different variants, on a five-door hatchback model and the other a four-door sedan. The latter is going to be the first priority of the company in the Indian market. Ford expects to get a boost in sales as well as a bigger chunk of the market share with the launch Focus. At present Ford India’s fleet in India comprise of famous Ford Figo, Ford Fiesta and the overly popular SUV Ford Endeavour.