Thursday, May 17, 2012
By Manoj Kumawat
Ford from ‘Feel the difference’ to ‘Go Further’!
In India, Ford is an established name in the Indian car market. It came in India with a tagline of ‘Feel the Difference’. But now it looks like, it is giving a new perception to its products and making them much better and enhanced. The new tagline of Ford India is ‘Go Further’ which is expected to give the brand a push in the global car bazaar. Usually, Ford India doesn’t make any market dominated moves, when it comes crusading its products. Hopefully, the tagline change will help the car maker in gain more revenue in a short span of time.
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According to the head of global marketing and sales of Ford, Mr. Jim Farley, the firm is trying to discover a new face of Ford. It just wants to let the consumers know what actually the company is doing. However, Ford has shown quite an impressive progress in US and is likely to dominate the SUV segment in China as well with its C and B size proffering. But in India, Ford still need to go a long way besides Fiesta and Figo. The recently launched Ford Fiesta with diesel engine has been a success here and has fetched the firm with a massive chunk of revenue.
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To move further as its new tagline suggests, Ford EcoSport is the next product, which will certainly take the Indian car market by storm. If Ford works on is pricing strategy, then no one would be able to stop Ford EcoSport from being a winner. For the time being, big champions like Mahindra, Hyundai and Maruti will consume more time to develop a new mini SUV, so Ford EcoSport can steal the show here.
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Overall, Ford EcoSport and new Ford tagline ‘Go Further’ will literally take the brand in India and all over word much further and make it better than before.