Friday, April 20, 2012
By Manoj Kumawat
Ford India commences ‘I pledge to Drive Safe’ movement
Ford India is a well known name in the Indian car market for its cars like Ford Fiesta, Ford Figo etc. This auto giant has taken a step for safe driving and launched a new social initiative, known as ‘I Pledge to Drive Safe’. The main aim behind this new campaign is to spread awareness regarding the significance of eco-friendly and safe driving in the country.
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The ‘I Pledge to Drive Safe’ campaign advises people to acquire an online pledge, which people will perform no less than one of the ten safe driving methods that have been listed on the Facebook page of Ford India under the application of ‘I Pledge to Drive Safe’. Once the pledge is taken, one can receive DFSL badges, which will show up in their feed so that their friend list on the Facebook page can see it as well. Furthermore, people will also be offered ‘I Drive Safe’ stickers for their cars especially from Ford India.
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The launch of ‘I Pledge to Drive Safe’ initiative was done at the Ford’s Chennai manufacturing plant yesterday. During this launch event, a guide book of car buyers known as ‘First Gear’ was also shown. This social initiative by Ford India is actually an expansion of its Driving Skills for Life (DSFL) campaign that was launched in the year of 2009 and successfully trained more than 4300 drivers in the country, which is quite impressive.