Thursday, June 30, 2011
By Pranjal Gera
Ford India unable to keep up the sales as Ford Figo loses its customers
The company is planning to launch new Ford Fiesta to cope up with the sales and uplift the lowering sales.
Another factor for lowering the sales is the hike in interest rates by RBI, which has incremented the interest rates almost 10 times then in 2010.
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Ford Motors had worked hard on the Ford Figo and had spent about 2 years steadily improving the car to make it more and more suitable for the Indian auto market.
Recently ford has some new challenges to face, with Hyundai launching its mid-segment car Hyundai Verna in 1.4L and 1.6L engines with the smaller engine delivering the fuel economy of 17.4 kmpl, which rivals neck to neck with the fuel economy of Ford Fiesta’ petrol variant which delivers a fuel economy on 17 kmpl.
To strengthen their position in the market, Ford has planned to launch a series of 8 new vehicles which will be rolled out in the Indian market by the end of 2015.