Thursday, May 07, 2015
By Kamal Swami
Ford initiates pre launch campaign for Ford Figo Aspire
Ford India, the Indian alliance of U.S. based car maker has initiated the pre-launch campaign of its highly speculated sedan Figo Aspire in Indian car market. For this car maker has acquired the services of Farhan Akhtar, the versatile personality of Indian cinema marking his presence in the campaign named as “What Drives You”? The campaign will take place on both online and on-ground platforms followed by display of car’s model in twenty five cities across the country. During the campaign company speculates to engage common people sharing their dreams and goals which drive them to do something extra ordinary.
Among the different participants across the country sharing their objectives in campaign the best eight participants will be rewarded with price of Rs. 1 lakh to make their dreams come true. Apart from this 56 more participants will be given special prices and rewards. With this one of the lucky participants will be given to drive Figo Aspire to his home.
Alike Figo Aspire, earlier also car maker had conducted the same campaign for EcoSport which succeeded in enjoying the expected success in Indian car market. It is speculated that car maker intends to enjoy the same history as enjoyed by EcoSport. It is anticipated that Figo Aspire would be launched sometimes during the month of July this year.