Friday, January 11, 2013
By Shilpa Chopra
General Motors to change its Slogan Globally: Find New Roads
General Motors is ready to make its fans happy very soon. The company has officially announced that it will be launching more than 20 new cars in 2013 globally under Chevrolet Brand. Along with the new cars, the firm is planning to change the slogan for the brand as well. The new slogan of Chevrolet cars will be ‘Find New Roads’. According to General Motors, the new byline clinches the spirit of resourcefulness, which has always been in the DNA of Chevrolet car since starting. The previous byline of the brand was ‘Chevy Runs Deep’, but in comparison the new ones shows more potential and promise. Find New Roads fits well for all, as in some places, Chevrolet still need to run deep and establish itself more and in a better way.
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The new byline campaign will facilitate the consistency in the internal and external markets of the world. This slogan will also be used for advertising commercials internationally. The new slogan ad will commence with USA during the first quarter of this year. ‘Find New Roads’ basically has more meaning for the developed markets like USA and developing car markets like India and Russia. Apart from the Slogan, General Motors India is in full swing to make the year 2013 rocking for it. Apparently, Chevrolet Sail Sedan is expected to be launched in the Indian car bazaar. But, prior to that, this sedan will be showcased at the Detroit Motor Show next week.
Last year, GM India brought in Chevrolet Sail U-VA; this received an immense response from the consumers and critics of Indian car bazaar. The car introduced in both diesel and petrol variant and was put in front of contenders like Hyundai i20, Ford Figo, Maruti Swift and Toyota Etios Liva.