Friday, November 06, 2015
By Kamal Swami
Genesis: A new brand to represent luxurious cars sold by Hyundai
Korean car maker Hyundai Motors has introduced a new name in fleet of its luxurious cars which would be known as Genesis. The new name will be completely an independent representative of luxurious cars being sold by car maker under its flagship. According to reports company is speculating to sale six more Genesis cars in next five years and will compete against established luxurious cars that are being sold across the world.
Company already has Genesis name added in brigade of top end luxurious cars being sold by it. The logo used by car maker for Gensis brand is a feather logo copied from existing Genesis car by car maker. The cars launched under the representation of Genesis brand would be sold with alphabetic name beginning from “G” followed by the series under which it would be launched.
The cars that would be launched under the Genesis brand have been designed by renowned car designing company Luc Donckerwolke, which already is associated with other renowned luxurious brands like Audi, Bentley, Lamborghini, SEAT and Skoda.It is speculated that with Genesis brand Korean car maker will try to strengthen its roots in luxurious car segment of European and Asian market. Speaking about Genesis brand Mr. Euisun Chung, Vice Chairman, Hyundai Motor Company said, “ We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy".