Wednesday, November 26, 2014
By Kriti Gupta
Honda Cars India Limited focuses on regional markets for higher growth
Honda Cars India Limited (HCIL), leading manufacturer of premium cars, is focusing its energies to expand its horizons in the country. The expansion drive encompasses increasing dealership network, production capacity and the product portfolio. Riding on the success of the 4th generation Honda City, family sedan Honda Amaze and the newly launched mid- size stylish MPV Honda Mobilio, HCIL registered an overall growth of 43% during the period April – October 2014.
The ongoing financial year has proved to be a year full of opportunities and expansion for Honda Cars India Limited. Owing to the strong demand of the products, the company is aggressively expanding its dealership network in the country focusing on existing & newer Tier III markets. HCIL aims at expanding its dealership network by 35% during FY 2014-15 and take the number of dealerships to 230 in 150 cities by March 2015. Earlier this month, Honda Cars India inaugurated its 200th dealership in India and announced its plans to add 100 new dealers in the next 16 months by March 2016.
Expressing delight on the company’s overall performance, Mr. Jnaneswar Sen, Sr. Vice President, Marketing and Sales said, “We are thankful to our customers for the great response we have achieved for our cars. We launched the new City and the Mobilio in 2014 and both models have done very well in their respective segments. Honda Amaze has also established itself as the preferred family sedan for more than 1 lakh customers in India. The state of Madhya Pradesh accounts for 3% of HCIL’s national sales. As we expand our business, it is important for us to move even closer to our customers to be able to provide them with best customer services at nationwide level.
Giving an optimistic outlook for the current year, Sen further added, “The demand for our models is quite strong and we have been bucking the industry de-growth by posting good sales. This fiscal year is going to be our 3rd consecutive year of positive growth.”Honda Cars India also enhanced its production output by adding a new shift to its Tapukara plant in Rajasthan to shorten the waiting period of its cars. HCIL has two state-of-the-art manufacturing facilities at Greater Noida, U.P and Tapukara, Distt. Alwar, Rajasthan. The total production capacity of the two plants in India is 240,000 per annum.