Thursday, July 24, 2014
By Kamal Swami
Honda Mobilio has waiting period of about five months
Finally the HCIL has launched its highly awaited MPV Mobilio in Indian car market to compete against the existing dominators like Ertiga from MSIL, Innova from Toyota and others. According to industry reports company has already received 5,800 bookings since July 8, 2014 when it commenced the bookings of MPV for Indian car market. With its launch at competitive price of Rs. 6.49 lakh ()ex-showroom price) it is expected that in coming days the demand for Mobilio will increase significantly.
Industry players believe that new Mobilio will also taste the same success as enjoyed by Amaze and new Honda City launched last year. The company also now intends to enhance the volume of its slaes and for this it has started developing a new marketing strategy for its products. According to recent study it is speculated that MPV segment in Indian car market is exploring at fast speed and is expected to get double to one million in 2021. Now day’s most of the car manufacturers are working on bringing new MPV’s in Indian and with Mobilio Honda has also joined their group.
In the words of Mr. Yoshiyuki Matsumoto, Honda's Managing Officer, the MPV Mobilio has already tasted the taste of success in Indonesian car market and now company expects to repeat the same story in Indian car market. Since its inception in Indonesian car market company has managed to sale out 46,000 units of Mobilio in Indonesia.
Read here to know more about the features offered in Honda Mobilio.