Friday, October 21, 2011
By Pranjal Gera
Honda Siel prepares for overseas selling of made-in-India cars
Japanese auto maker in India; Honda said that company is considering an overseas selling of its made-in-India cars, but Honda’s first priority will be to concentrate on country’s growing demand for its cars. The firm known as Honda Siel Cars India (HSCI) informed that its vehicles will be exported to Bangladesh, Bhutan, Nepal and Sri Lanka after catering the domestic demand.
Mr. Jananeswar Sen- Senior VP for Sales and Marketing at HSCI stated that currently company exports spare parts from its production unit based in Rajasthan and this financial year hopes to achieve a target of 112 Crores.
Honda has 60 percent of its dealerships situated in Tier II cities due to immense potential in it, as of now it has 135 dealerships spread across 83 cities. By the end of financial year the network will grow up to 143 dealerships representing Honda in 91 cities.
Earlier Honda’s new hatchback small car Brio saw its launching in the state of Kerala. According to Mr. Sen, a quite decent response was received and around 2000 queries were entertained by the company showroom in first 10 days. On sales target he said that initially a low start is expected, due to natural calamity; which occurred at the east coast of Japan this year, the company in India faces shortage of some important components.
Honda Brio is offered in six exuberant colors and starts with INR 3.99 Lakhs for the base level Brio EMT and moves all the way to INR 5.21 Lakhs for the top-end Brio VMT. The company also retails Jazz, premium cars Accord, City and Civic.