Tuesday, October 30, 2012
By Pawan Rana
Hyundai cars in India to be dearer by Rs 5k from Nov 1
India’s second largest car maker Hyundai has said that it will be raising the price of all its cars by Rs 5000 from November 1 following the rise in input costs. With this, all Hyundai cars starting from the entry-level hatchback Hyundai Eon to the premium SUV Hyundai Santa Fe will see a price rise. It is believed that the input costs have risen some time back following the dillydallying of the rupee as well as other factors and this has forced the car maker to revise the price tag of its cars. Experts in the Indian auto industry believe that it is not a major hike and it will not affect the sales in any way.
It is further believed that since it is the festive season and the marriage ceremonies have already started, the price rise will not affect sales as it is at this time that most of the car buying is witnessed. It is notable that the rise in price is nominal as compared to other car makers who have increased price of their cars by as high as Rs 20,000. GM India has raised the price of its cars including Chevrolet Spark, Chevrolet Tavera and all other cars including Chevrolet Beat Diesel that is selling like hotcakes this festive season. Meanwhile, Honda, Audi and French car maker Renault has already made its cars marginally dearer.
Experts also believe that the price of cars matte much to the people of India or elsewhere but it is the brand value that minimizes the impact of the price rise. For example, if Maruti India raises the price of Maruti Swift or the Maruti Swift Dzire or say the largest selling car Maruti Alto, it will not impact sales in any manner. Provided the increase is marginal. Similar is the case with Hyundai as the price of Hyundai cars is already within the range and people are ready to shell out more for a highly dependable brand car.