Tuesday, September 02, 2014
By Kriti Gupta
Hyundai Elite i20 receives an overwhelming response from customers
Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has received an overwhelming response of its newly launched all-new Elite i20 and has set a new benchmark in the premium hatchback segment. Marking the World Premier of the 2nd Generation of i20 in India on August 11, 2014, the car has received highest bookings ever of 15,300 units in 20 days. The earlier successful product launches in last one year has seen Grand receiving 10,000 bookings in 20 days and Xcent registering 11,000 bookings in 30 days.
On the Elite i20 sales, Mr. RakeshSrivastava, Sr. VP, Sales & Marketing- HMIL expressed, “We are overwhelmed by the customers strong appreciation and acceptance of the new Elite i20 making it a huge success. This is Hyundai’s fifth sequential successful product launch highlighting the customer confidence in the Hyundai’s aspirational brand value and products. The demand of Elite i20 has doubled and we are working towards increasing its production to reduce the waiting period for faster deliveries so as to delight the customers.”
Hyundai brand has consolidated its position as a trendsetter in the industry. The frugal diesel and petrol engines in the Elite i20 are true examples of engineering excellence of Hyundai Motor Company. The engines offer best in class mileage of 18.60 kmpl (Era/Magna - ARAI Certified) 1.2 Dual VTVT Kappa petrol and a mileage 22.54 kmpl (Era/Magna - ARAI Certified) for the powerful and refined 2nd Generation U2 1.4 CRDi diesel engine. The new Elite i20 offers a bold design, stunning looks and strong driving dynamics.
MrSrivastava, also added, “In the challenging times, where price is a key decider, the overwhelming response of Elite i20 showcases there are discerning buyers who are not willing to compromise and seek segment defining products with high aspirational brand values and class-leading features. The Elite i20 has seen heightened response all over the country with diesel bookings of 52% of the total bookings which are as per expectations. Elite i20 received 15,300 bookings and generated 79,200 enquiries within 20 days of the launch. As a commitment to the Indian market, Hyundai has launched the Elite i20 within 5 months of the successful launch of Xcent, improving the domestic volumes and increasing market share. Earlier, Hyundai Grand also received strong customer and media response making it the Indian Car of the Year in the year 2014. Elite i20 promises to be a strong performer and trendsetter exceeding customer expectations.”
Click here to read more about the features offered in Hyundai Elite i20.