Thursday, December 04, 2014
By Kriti Gupta
Hyundai Elite i20 touches the mark of booking 56000 units
Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has achieved yet another milestone for the Elite i20. Marking the World Premier of the 2nd Generation of i20 in India on August 11, 2014, the car has received highest ever bookings of 56,000 units within 4 months of its launch. The success of Elite i20 has further strengthened Hyundai’s position as a premium car manufacturer in India across segments. Since the latest successful launches of Grand, Xcent, Santa Fe and Elite i20, Hyundai established leadership in its segments becoming India’s most loved brand under its modern-premium brand direction.
Hyundai Elite i20 has consolidated its position as a trendsetter in the industry. The frugal diesel and petrol engines in the Elite i20 are true examples of engineering excellence of Hyundai Motor Company. The engines offer best in class mileage of 18.60 kmpl (Era/Magna - ARAI Certified) 1.2 Dual VTVT Kappa petrol and a mileage 22.54 kmpl (Era/Magna - ARAI Certified) for the powerful and refined 2nd Generation U2 1.4 CRDi diesel engine. The new Elite i20 offers a bold design, stunning looks and strong driving dynamics.
The Elite i20 has a strong fan following gaining positive momentum in the market as India’s Elite companion. Within the second month of its launch, the Elite i20 has forayed into the list of top 10 most selling brands in India receiving overwhelming appreciation and response. The Elite i20 comes with great combination of power, performance, mileage, comfort, driving pleasure and un-paralleled value proposition. Hyundai’s signature design language, the Fluidic Sculpture 2.0 has captured the attention of customers and has created a new design benchmark in the segment, setting a trend of future cars that Hyundai is making for global markets. On achieving this milestone, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing - HMIL expressed, “We are overwhelmed by 56,000 customer bookings on strong appreciation and acceptance of the new Elite i20 making it a huge success. The demand of Elite i20 has doubled and in November we sold 10,500 units. We are working towards increasing its production for faster deliveries to offer a delightful experience to customers.