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Wednesday, February 29, 2012

By Shilpa Chopra

Hyundai expects marginal growth in 2012 however better than the industry

Hyundai India which is the second largest car manufacturer in India expects that its sales in 2012 will increase only marginally. However, Hyundai Eon sales that reached a benchmark of 50k in less than six months besides sales figures of Hyundai i10 and Hyundai i20 tell a different story. Notably, the company will be expanding its line up in India with the launch of Hyundai Sonata which will fill in the current void in the premium sedan segment followed by the re-entry of Hyundai Elantra this year. Both these cars will be entering India as incarnations of fluidic design philosophy of Hyundai.

Hyundai Eon Pictures

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Significantly, year 2011 started with a low note followed by further dampening of sales towards the mid. Sales started picking up in December 2011 and the trend is still on with an improvement in January sales which in fact is one of the best month for car sales in India than October. Arvind Saxena, director – sales & marketing, Hyundai Motor India has reportedly said that a complete picture of 2012 car sales cannot be drawn on the basis of the Hyundai car sales in January and February.

Hyundai Elantra Pictures

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As per industry Gurus, where sales picked up by 4.5 percent in 2011, it is expected to reach to 6.5 percent this year. Saxena however feels that Hyundai car sales will pick up slightly more than last year but he believes that it will be overall better than the industry. Notably, the Korean car maker has sold over 3.73 lakh cars last year and hopes to sell 4 lakh cars this year. It also hopes to maintain steady exports this year as well however it will be largely focusing the domestic market. However, the uncertain diesel tax policy is believed to dampen the expansion of Hyundai diesel car portfolio in India.

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