Wednesday, March 13, 2013
By Shilpa Chopra
Hyundai India comes up with a refreshed official website
In a bid to boost up its online presence, Hyundai Motor India Limited (HMIL), the Indian subsidiary of the South Korean car maker has unveiled a rejuvenated corporate website. The basic concept behind the web portal redesigning is to ensure enduring connection with the existing and prospecting customers to gauge their needs and preferences and offer a highly indulging Hyundai experience virtually.
The newly designed website embeds highly innovative features with great deal of functionality backed by chic and elegant website styling to render effective and utmost satisfactory browsing experience to the visitors. The installation of several applications allows the visitor to easily navigate through the site to acquire detailed information about the company and the products.
The home page of Hyundai’s website comprises of main navigation tools that provide the visitor an instant peek of the products and now with just a single click, the user can access the complete product information. With a view to ensure high involvement of the visitors, the Hyundai’s refreshed website has set up some user-friendly tools like Build Your Own, Compare Cars, Payment Estimator, etc.
Hyundai’s website designing team have bifurcated the portal into three main categories- Showroom, Shopping and Service aimed at offering one-stop shop information about these topics. By equipping the website with social media plug-in such as Facebook, Twitter, Google+, YouTube and Pinterest, the company offers the user to utilise social networking media for an interactive approach.
Mr. Nalin Kapoor, Sr. General Manager and Group Head, HMIL, affirmed on the introduction of this revamped website that various visible improvements along with versatility in service options have been included in the new website. The main motive is to put forth new innovations, experiences and values exceeding the customer’s expectations, thereby augmenting the pre and post online sales and service experiences.