Wednesday, May 29, 2013
By Anil Jangid
Hyundai launches 'Always Around' campaign
The country's second largest car maker, Hyundai Motors India Ltd. has once again come up with ‘Always Around’ campaign. It is seventh time when the company has launched this campaign. HMIL will provide a comprehensive 18 point check-up with oil top-up including tyre and vehicle polishing and coolant for Hyundai vehicles across the country. The campaign will cover 7,000 locations and 150,000 customers are expected to reach out to check up their cars. Around 8,000 Hyundai vehicles are expected to be checked on the launching day of campaign at across 558 locations. The 'Always Around' campaign will continue till December this year.
On the other hand, Hyundai's major rival Maurti Suzuki India Limited has already launched the 'Beat The Heat' campaign on 25 and 26 May 2013. The campaign was organised at Maruti Suzuki's 3,000 service workshops across the country and the company has provided a range of services like offer free top wash of cars, exchange and TrueValue evaluation as well as free checking of air conditioners. And during the two-day’s initiative, about 85,000 customers from across the country are reported to come out to check their Maruti cars.
Hyundai India has recently made announcement about the phase out of its entry level sedan Hyundai Accent in Indian domestic auto market. Now it is reported to launch the new i10 by near future along with a new compact car. Many of times the next generation version of this popular hatchback has been spied during test on Indian roads. The new Hyundai i10 and compact car would be offered with both petrol and diesel engine choices.