Thursday, October 13, 2011
By Pranjal Gera
Hyundai Motors in India racing towards new horizons
Hyundai Motors; India’s second largest passenger car manufacturer is pumped-up to rewrite its definition and bolster its sales figures. And to realize this ambition the company plans to introduce an entire listing of new vehicles for the country’s auto market, in the approaching three years.
The company is trying to change the tag of being the maker of hatchback or value-for-money cars. On one hand it had introduced premium SUV (Sports Utility Vehicle) Santa Fe in October 2010 to bring in the luxury oriented consumers, and on the other it is expecting big volume sales and strengthening its kingdom of small car with the launch of Hyundai Eon this Thursday. In both the scenarios Hyundai is cleverly trying to grab all the car segments slowly but sturdily; and will end up as the most admired brand, irrespective of the segment.
Compact car segment will be company’s prime concern in order to pull volumes; however in the next 2-3 years the firm will launch products that will assist to fill current gaps and ensure greater hold on the auto market in the nation, as stated by the Director of marketing and sales at Hyundai Motors India Ltd. (HMIL).
The company at present has 16 per cent market share in the small car segment with the Santro. The Eon is expected to beef up HMIL’s volumes in this category and take on the likes of Maruti Suzuki Alto.
The company with Santro has 16% share market in compact car segment, and with Eon in the line-up it will boost its share and to suffer the most is Maruti Alto.
The smallest and most compact car designed by Hyundai worldwide is anticipated to base with INR 2.5 Lakh (ex-showroom). The car is loaded with a small 3-cylinder 814cc SOHC engine, offers mileage of 21.1 kmpl as claimed by company and better as compared to rival Alto which offers 19.73 kmpl.