Thursday, August 22, 2013
By John Andrew
Hyundai Motors India Limited joins hand with KidZania Mumbai
With an objective of making kids aware regarding driving and traffic safety guidelines, country’s second largest car manufacturing company and number one car export company Hyundai Motor India Limited (HMIL) has signed an alliance with KidZania India, an indoor theme that engages children through real life role play. According to this treaty a Kids Driving School, which in itself will be first in whole country will be established by HMIL. This school will be opened for children between the age group of 4 to 14 years. This agreement will involve the alliance between HMIL and KidZania which will be supported by Department of Motor Vehicle (DMV), Car Dealership & Driving Street. The main objective of this school will be to make children aware about traffic rules and precautionary measures that should be kept in concern while driving any vehicle.
The students coming to this school after getting through their driving test will be issued a license which will be valid in KidZania and will be allowed to drive battery powered vehicles in Hyundai driving street. HMIL also offers these kids to become as auto sales consultant or a car designer by working as Hyundai Car Dealership Kids. All these initiatives will be helpful in making kids acquainted with auto industry.
Commenting on this treaty Mr. Nalin Kapoor, Senior General Manager and Group Head Marketing said that HMIL is overwhelmed in getting associated with initiative from KidZania. According to Mr. Kapoor Hyundai has always encouraged the innovative ideas and this is one such step taken by the company. He also said that these types of programs make children familiar with regular driving skills, traffic rules and make them aware regarding the safety measures. He also added that with this venture company wants to explore the message about the relevance of safe driving to all children.
The same thoughts were shared by Mr. Viraj Jit Singh, Chief Marketing Officer KidZania India, according to Mr. Singh, their organization is delighted by joining hands of HMIL in this noble cause. In words of Mr. Singh this program will undoubtedly develop new drivers in India who will be well versed with road etiquettes, and well taught about traffic rules.