Friday, March 22, 2013
By Anil Jangid
Hyundai set goal for 2013, 40 new cars including luxury cars
South Korean car maker Hyundai is registering its dominant position in almost all the markets it caters to including India where it is at the second pedestal in terms of car sales. Now, as the market conditions have changed worldwide and specially there is slow demand in India, the car giant has chalked out a fresh strategy for 2013. As part of the strategy, there is expansion of capacity of the Turkish plant where the car maker will be utilizing the extra production capacity of 2 lakh cars in the production of new Hyundai i10. Development of over 40 new Hyundai cars out of which most of them will be based on 6 platforms and introduction of premium and luxury cars and increasing the price of Hyundai cars are also part of the strategy.
Thus the new plan of action in commensurate with the changes in global car buying trend. As per the statement by the car maker, the car giant will be focusing on premium and luxury cars as well because the current trend has been in favor of these cars. In India as well there has been more so buying of the top end or the comparatively premium models of cars. Be it entry level Hyundai Eon or the Hyundai Santa Fe, the car sales trend indicates that people do not prefer the entry level, low specification model and instead choose the comparatively feature rich models of cars.
Experts believe that globally as well as India, Hyundai has great scope. In India alone, there are still many segments in which Hyundai is still to enter. These include compact car segment, light utility vehicle segment, multipurpose utility vehicle segment and most importantly compact SUV segment. In the entry level market as well, Hyundai diesel car line up starts with Hyundai i20 and in order to draw some excellent response, the car maker could think of Hyundai i10 Diesel or if possible Hyundai Eon diesel.