Saturday, August 17, 2013
By John Andrew
Mercedes Benz India Asks Headquarter to Increase Supply of A & B Class cars
With an objective of meeting the demands of Indian customers for A and B class cars in compact car segment the Indian unit of German car manufacturing company Mercedes Benz has asked its headquarter to increase the production of these cars. It would be interesting to know that there is regular increase in demand of Mercedes Benz A class and B class cars in compact car segment of Indian car market and company is finding it difficult to meet this demand. It is reported that in order to cope with increasing demand company may announce establishment of new assembling plants at different locations in India.
Expressing his views on increasing demand of Mercedes Benz A class and B class in compact car segment, Mr. Eberhard Kern, Managing Director and Chief Executive Officer, Mercedes Benz India said, that company had not expected that launch of Mercedes Benz A class in Indian car market will be a great success for company. But now on the basis of experience gained by sale of Mercedes cars in India, company can say that today among different compact cars sold in Indian market, one compact car is undoubtedly Mercedes Benz.
As it is known that in the beginning Mercedes had launched Mercedes A class in compact car segment in India and overwhelmed from the positive response received from customers last year company launched B class in same segment. According to statistical records revealed by Mercedes Benz India, company received the booking of 400 units of Mercedes Benz A class car just within the span of ten days after its launch. The ex-showroom price of A class in Mumbai was Rs. 22 lakh. Moivng towards B class variant its petrol version was launched last year whereas its diesel variant was recently launched on Indian roads during July this year. Commenting further on increasing demand Kern said that at present waiting for A class and B class is for two months, due to which company has demanded the parent company to increase the supply of cars keeping in concern the demand in Indian car market.
It would be important to mention that at present company directly imports these variants from its headquarter due to non availability of assembling plant in India. On this regard Mr. Kern said that company is speculating to make an investment of Rs. 250 crore on expanding the capacity of its plant located at Chakan. Mr. Kern also said that after the availability of CLA and GLA variants in world market, company will start working on launching these models at the earliest in Indian car market.
Before ending one thing which needs to be importantly mention here is that going through the cut throat competition in Indian car market, Mercedes Benz has succeeded in hosting its flag successfully. On this aspect Mr. Kern is of the view that company is not interested in reaching on any number in this race. He said despite of it company would rather like to emphasize on strengthening its position in market.