Tuesday, February 11, 2014
By Kamal Swami
Indian Auto Expo 2014:Incredible role played by Mobile Application
The 12th edition of Auto Expo- The Motor Show, is not only witnessing a record number of visitors at the India Expo Mart in Greater Noida, it’s become a big hit on mobile too. The official mobile app of the Motor Show has till date witnessed over 32,000 downloads in less than a month of going live.
The organizers of the Motor Show launched the multi platform mobile application for the biennial automotive event on January 16 for Android, Windows, iOs and Blackberry users. The app, ‘Auto Expo ‘14’ in its essence was made to offer convenience to the visitors by providing updated information about the Motor Show on their finger tips. The app enables users to reach their favourite stall in the venue while browsing through the site maps, list of participants, exhibits on display, entertainment shows and much more.
As of February 6, the mobile application was downloaded by 10,000 Android users, 16,000+ downloads were made on Windows platform, Appstore received 6500+ downloads and 300 Blackberry users downloaded the application. The application was last updated on January 16, 2014.
Mr. Sugato Sen, Deputy Director General, SIAM said, “Our objective of developing this app was to ensure convenience and assistance to people coming from various parts to the Motor Show. With the mobile being one of the most consumed platform of the masses, especially the young and enterprising, we launched the Auto Expo app for this edition. I am glad the application has received a stupendous response and has enhanced the experience of scores of visitors at the expo. We actually saw visitors navigating their way at the venue using this app ”
Auto Expo – The Motor Show has also created a robust and interactive presence on the social space engaging audiences on different online platforms. The Facebook page ‘Auto Expo-The Motor Expo’ has more than 70,000 active fans with more than 3000 active users on Twitter. @Autoexpo2014 twitter handle received more than 5000 tweets during the first two days of the expo.
Source: Press Release of SIAM