Wednesday, October 19, 2011
By Pranjal Gera
Jaguar XF and Range Rover Evoque price to slash, due to domestic assemble
Jaguar Land Rover; the Tata Motors owned luxury brand in India is now preparing to move forward with an intention to provide a powerful thrust to the luxury giants BMW, Audi and Mercedes Benz in the country. The company plans to assemble its two vehicles namely the elegant sedan Jaguar XF and remarkable Sports Utility Vehicle Range Rover Evoque in the coming one or two years, as said by a trusted JLR vendor.
The company if imports any of these vehicles it needs to pay a duty of more than 100 percent, while if assembled locally it costs an import duty between the range of 10 percent to 30 percent. Hence, the idea of assembling seems beneficial from the consumer prospect as the price will be slashed and fruitful for the company in terms of increased sales figures.
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Last week JLR has arranged a meeting with its vendors in relation to its growth plans in India. The meet organized in Pune, and this is the first instance when JLR has held such conference outside UK, in the meeting 20 major vendors from India and about 20 to 30 dealers from Britain took part.
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The dealer informed that Mr. Ian Harnett; the director for purchase, said that the firm will assemble more vehicles here in India and in the span of three years hopes to achieve 20 percent of the market share. He further said that for JLR, auto industries in India and China are chief sources of growth in the forthcoming five to ten years.
As per the industry insiders the luxury battle will be healthy enough as sedan Jaguar XF will compete with the likes of Mercedes Benz E-Class, Audi A6 and BMW 5-series. Whereas the off roader Range Rover Evoque will wrestle with BMW X3 in the SUV segment.