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Thursday, January 17, 2013

By Pawan Rana

Jeep unveils Wrangler Moab edition at NAIAS

Fiat owned car brand Jeep has unveiled the Moab edition of its popular SUV Jeep Wrangler at the North American International Auto Show (NAIAS). Notably, the Jeep brand and its cars are highly anticipated in India and are nearing a launch in the country. Thus the unveil of this special edition named after the off roaders paradise Moab in Utah has further increased the adrenaline levels. The unveil is also considered to increase the scope of this car to new destinations. Experts believe that the Wrangler Moab edition is similar to the Sahara edition of this SUV that the car maker has released earlier.

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As per the reports, the Wrangler Moab edition has many gadgets and new features that help this SUV to take over any of the terrains. In addition to this, the Jeep car has a unique styling that distinguishes it from the regular models. Details about the Moab edition suggest that the car has new alloys, anti spin differential, tail lamp guards, blackened fuel shutter, newly designed grille, black colored bumpers, wheel arches, and various decals on the bonnet.
In India, the Jeep brand will be brought by Fiat India that has decided to remain with two of its cars Fiat Punto and Fiat Linea but has decided to bring its subsidiaries in India, in order to step up its brand visibility in the country. Thus Jeep and Abarth are the two brands that the car maker will be introducing this year. From the Jeep stable, the Wrangler and the Jeep Cherokee will be the first introductions. Later, more cars will be launched in the country based on the response as well as market conditions. The Jeep cars are believed to trigger a comeback of the Italian car maker that is suffering due to low sales. 


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