Thursday, March 22, 2012
By Manoj Kumawat
JLR inks deal with China’s Chery Auto
Tata Motors owned Jaguar Land Rover (JLR) has inked a deal with Chinese Auto Company Chery Automobile Co. As per the agreement, JLR will be manufacturing and selling vehicles in China. This is said to be the greatest effort by the British brand to start its operations and sales of cars in Asia’s biggest car market China. Now, JLR will be launching its saloons such as Jaguar XJ, Jaguar XK and Jaguar XF cars besides its estate Jaguar XF Sportbrake.
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However, it will take some time for the Chinese auto enthusiasts to see some car offerings out of this joint venture as Chery has applied for the approval for starting the JV operations in eastern China. The deal is expected to have been closed at $2.8 billion and is considered strategically most important for the duo as it will help Chery to expand its operations being associated with an international brand.
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Auto Experts believe that the two companies have initiated the formalities for the realization of their manufacturing and research plans in the near future. As per sources, JLR will be establishing a research unit there in order to assess the kind of demand for cars and then onward will be pitching in cars. The JV is also expected to have a positive impact on Chery which will be benefitting from the knowledge and experience of JLR. As per the initial survey by JLR it is said that the British car brand has found much response and enthused with the response, JLR has stepped in to manufacture cars there in China.
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Back here in India Jaguar Land Rover has recently launched the special edition of Land Rover Range Rover cars. At the international front, JLR unveiled the Land Rover Range Rover Evoque at the recently concluded Geneva Motor Show.