Wednesday, February 13, 2013
By Manoj Kumawat
JLR posts 32 percent growth in car sales in January
The world seems to be moving ahead and it seems that is had lost preference for budget cars such as Tata Nano. Where Tata Nano is struggling to post sales figures that look decent, its parent’s luxury car brand Jaguar Land Rover has posted as high as 32 percent jump in sales in January. This is really shocking that Jaguar cars that start at a price of Rs 49 lakh for the Jaguar XF sells over 5759 cars in January worldwide while Nano car sales remained under 4k. In all, JLR sold nearly 40 k units worldwide leading to a growth of 32 percent in sales as compared to January 2012.
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A close look at the sales data by the car maker reveals that China has strongly welcomed JLR cars and it is here that these cars witnessed a rise in car sales by up to 74 percent. Asia Pacific region could post only 46 percent growth in sales while the growth remained meekest in North America where it witnessed only 10 percent hike in sales. With this, January has been the most rewarding month ever for JLR and this month has set newer benchmarks for the car maker in future. Experts believe that since Jaguar and Land Rover cars are on to a great start, this year could be one of the best ever years in terms of sales and brand visibility.
JLR director credits the achievements to the introduction of new Range Rover models as well as the launch of Jaguar XF and XJ models. The most happening car in the Land Rover stable remained the Land Rover Range Rover Freelander that witnesses a jump of over 57 percent in sales. Jaguar XJ remained as the bestselling car with its sales taking an upswing by as high as 70 percent.
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