Thursday, March 01, 2012
By Pawan Rana
Land Rover rolls out one millionth Discovery
Land Rover is certainly on a mission. A mission to not only produce jaw drooping cars studded with performance and looks but to raise funds for the needy as well. Recently, Land Rover has produced the one millionth Land Rover Discovery from its Lode Lane, Soluhull plant in UK. This very Discovery car will be going on fund raising mission on an expedition stretched to 8000 miles from Birmingham to Beijing. This way Land Rover Discovery will be raising fund for International Red Cross Fund and Red Crescent Societies. In India Land Discovery is available at a price of Rs 71 lakh.
The event will cover 13 countries and the Land Rover Discovery will be travelling for 50 days and expects that as high as £1million worth fund will be raised. At the culmination of the 50-day journey, the Discovery will arrive in China and will be attending the Beijing Auto Show in April. Notably, Discovery has a decent fan following in China.
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As per reports, the current fund raising event will be similar to the ‘First Overland Expedition’ held in 1955. In this expedition, a Land Rover team drove the then generation Land Rover Defender from Birmingham to Beijing. This 2012 expedition has been called as the Journey of Discovery and en route, the Discovery will be testing its power and performance through tough terrains. Bear Grylls, Sir Ranulph Fiennes and Ray Mears have been invited to flag off the noble journey of Discovery.
It took 23 years for Discovery to reach the target of producing one millionth car and it has recently gathered much appraise from its buyers. Year 2011 saw new heights for this Land Rover SUV and over 45,000 units were sold worldwide across 170 countries. Notably, there has been a significant growth in the sales of SUVs in the world and almost every SUV has witnessed a significant growth in its sales.