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Thursday, November 22, 2012

By Pawan Rana

Lang Lang becomes Volkswagen Group ambassador

One of world’s most renowned pianist Lang Lang has been appointed as the cultural ambassador of the Germany based leading car maker Volkswagen. In an interesting collaboration, the music maestro Lang Lang will be using the Volkswagen cars whenever arriving at his concert in any part of the world. The latest collaboration can be considered a big step ahead by the Volkswagen in the direction of emphasizing their commitment towards culture.

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The company is looking forward to strengthen the intensive and constructive dialog between the industry and art. The company already has a number of cultural partnerships with the likes of the dOCUMENTA, Museum of Modern Art (MOMA) and MOMA PS1 located in New York.

Speaking on the appointment of Lang Lang as their cultural ambassador, Dr. Martin Winterkorn, Executive Chairman of Volkswagen AG, said that he is a unique musician and is a role model for masses around the world. Lang Lang is building bridges between the culture and countries through his work and thus, the company is delighted to work closely with him in the near future.

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With the help of his foundation, China Born Lang Lang has been promoting the musical education for the artists of young age. As per the company, he is the ideal partner for the Volkswagen Group. Also, the collaboration hold strategic importance for the company, as China is currently the largest market for the company. In July this year, Lang Lang was awarded with the German Federal Cross of Merit for his outstanding work and support for German musical culture.

Comments (1)


Thursday, November 22, 2012

Very good strategy of the company to promote volkswagen cars.

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